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In order to more effectively deliver premium online content tailored specifically to your career advancement, BusinessWatch Network has decreased the number of articles in each newsletter - and increased the number of newsletters each month (from 1 to 2 Issues). This new format affords you better access to more selective business-critical information in your career specialty. We hope you enjoy the improved format. Thank you for your continued readership!

Volume 10, Issue 3     
In This Issue:

CIO Icon  Early Cloud Adopters Share 5 Key Lessons
         How not to build a cloud
CIO Icon  Apple: An Evil Empire in the Making?
     Infoworld Icon  Apple stages corporate mobile takeover with iPhone OS 4.0
CIO Icon  Job Hunt: 7 Social Network Profile Mistakes
Computerworld Icon  Salary survey: IT gets squeezed
         Salaries Stall, Workloads Rise, and IT Gets Squeezed
Computerworld Icon  5 ways Apple's iPhone OS 4 is a game changer
Infoworld Icon  The dirt locker: Dirty duty on the front lines of IT
Network World Icon  5 hot IT certification picks for 2010
eWeek Icon  The Slickest Features in Microsoft's Visual Studio 2010
Wall Street Journal Icon  Forbidden Fruit: Microsoft Workers Hide Their iPhones
Wall Street Journal Icon  Where Tech Hiring Is Hottest
Fast Company Icon  Checking in at Foursquare's Hot Tubbin', Rooftop, Rock Star Moment
     CFO Daily News Icon  Social media addicts update on the john

If you enjoy this newsletter, read more in our Archive and Explore more Topics and Events
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Early Cloud Adopters Share 5 Key Lessons
There are still some drawbacks to using the cloud, but for many startups it is a Win-Win.

How not to build a cloud
6 things to not do with a cloud
Look, Ma, no data center. Many of today's start-up companies find cloud services such as Amazon EC2 essential to their business model. You can benefit from the lessons already learned by these early cloud adopters. While some large enterprises have moved their information-technology infrastructure to a third-party managed service to save costs, small firms-especially startups-have come to rely on cloud services to cut initial outlays and help them focus on the core services and products. [The cost savings and scalability of infrastructure-as-a-service offerings are well known advantages. Yet, there are others. In interviews, three small companies that use the cloud-and one that does not-share the lessons learned from growing up with cloud infrastructure...]
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Apple: An Evil Empire in the Making?
Apple verses Adobe - the saga continues.

Infoworld Icon   Apple stages corporate mobile takeover with iPhone OS 4.0
The iPhone not only catches up with its competitors, but flies past them with OS 4.0
Is the adored, charismatic Apple CEO Steve Jobs secretly the Dark Lord of the Sith in a black turtleneck? The buzz in the universe is that we're all being duped, like Jar-Jar Binks of the Senate Republic stupidly voting for our own enslavement. (Okay, no more Star Wars references.) Apple has made some devious maneuvers lately, wielding the iPhone like a, um, red sword-like thingy. Is there a master plan in place? Let's break it down:...
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Job Hunt: 7 Social Network Profile Mistakes
Be prepared for emergencies of all kinds, and continue critical operations and productivity when workers cannot get to the office.

Are Your Social Networking Profiles Sinking Your Job Search? Job seekers' social networking profiles may do more harm than good in their job searches. Here are seven tips to prevent bad--or incomplete--social networking profiles from turning off a potential employer. Social networking is a key component of today's job searches because job seekers want to be where hiring managers can find them, and increasingly, hiring managers are cruising social networking websites such as Facebook, LinkedIn, MySpace and Twitter to source and vet candidates. From 2008 to 2009, the number of hiring managers using social networking websites to screen job seekers more than doubled from 22 percent to 45 percent, according to yearly surveys from CareerBuilder. Put another way, nearly one in two hiring managers uses social media to recruit or screen candidates for jobs today. The problem is that many people's social profiles aren't up to snuff. [Schoonover offers job seekers the following seven tips for ensuring that their social networking profiles don't sink their chances of landing a new job...]
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Salary survey: IT gets squeezed
Managers matter more in a tough economic climate, but they are not the sole factor in employee retention.

Salary Survey 2010
Salaries Stall, Workloads Rise, and IT Gets Squeezed
One company provides a few ideas on how to keep your team happy despite the pressure.
Trapped between flat salaries and ever-increasing workloads, IT professionals are about to explode. Our survey of nearly 5,000 IT workers shows why...
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5 ways Apple's iPhone OS 4 is a game changer
Multitasking, Enterprise features, better mail and more...

Developers get their hands on a slew of new features, users benefit, too. Less than a week after launching the iPad, Apple teased iPhone users -- as well as iPod Touch and iPad users -- on Thursday by previewing some of the features in the next iteration of the iPhone operating system. The update, due out this summer for the iPhone and iPod Touch and in the fall for the iPad, packs a lot of punch for developers, who get access to 1,500 new APIs and iPhone/iPad features previously accessible only by Apple itself. For users, Apple promises more than 100 new features, several of which the company showed off at its iPhone OS 4.0 event. While CEO Steve Jobs chose to highlight seven features -- he called them the "tent poles" for the upcoming update -- I want to focus on the five new features that will be game changers for Apple and for the mobile industry as a whole...
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The dirt locker: Dirty duty on the front lines of IT
Dirty IT jobs run from real dirt to social dirt. Be happy if you do not have to do this...

Seven more nasty tech jobs that make you want to bathe.

Jobs may still be scarce in today's economy, but there's no shortage of nasty IT work -- as the third annual installment of our Dirty IT Jobs series clearly demonstrates. Some tech jobs are literally dirty; digging around the innards of a data center or running network cables through crawlspaces, for example, can leave you deeply in need of a shower. More often, though, dirty IT jobs put people in tough positions -- like having to explain to a crew of arrogant geeks why...
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5 hot IT certification picks for 2010
Chose your IT path by selecting the certification that is right for you.

IT certification and training can help IT pros increase their high-tech knowledge and their paychecks. Certifications have always been beneficial to IT job seekers, but lately there's increased emphasis on vendor- and technology-specific training as the economy begins to recover and companies look to plug talent holes in their IT organizations. "There are great opportunities in technology, but there is increased competition for jobs," says Ray Kelly, CEO of certification provider Certiport. "I have never seen a time like today where there is such a focus on certifications."...
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The Slickest Features in Microsoft's Visual Studio 2010
Slide Show: Screen shots of Visual Studio 2010 in action.

Photo: Visual Studio 2010 box
Microsoft on April 12 announced the general availability of Visual Studio 2010 and .NET Framework 4. The company also announced that Silverlight 4 will release to Web (RTW) later in the week of April 12. Together, these technologies simplify the entire development process, enabling developers to target new platforms and build high-quality applications for the desktop, the enterprise, the Web and the mobile platform. Developers will be able to download Visual Studio 2010 and .NET Framework 4 in conjunction with the Microsoft Visual Studio Conference & Expo launch event in Las Vegas. This slide show shows what Microsoft is touting as the top new features for developers in the latest version of Microsoft's flagship development tool set, Visual Studio 2010...
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Forbidden Fruit: Microsoft Workers Hide Their iPhones
Microsoft is not pleased with employee use of iPhones, but has it fought back in a competitive way?

Photo: In a discussion about employee iPhone use, Microsoft CEO Steve Ballmer once told executives that when his father worked at Ford, his family drove Fords. Mr. Ballmer is pictured at an industry conference in February.
Microsoft Corp. employees are passionate users of the latest tech toys. But there is one gadget love that many at the company dare not name: the iPhone. The iPhone is made, of course, by Microsoft's longtime rival, Apple Inc. The device's success is a nagging reminder for Microsoft executives of how the company's own efforts to compete in the mobile business have fallen short in recent years. What is especially painful is that many of Microsoft's own employees are nuts for the device. The perils of being an iPhone user at Microsoft were on display last...
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Where Tech Hiring Is Hottest
Boost your chances of a better job by knowing how to set up your resume.

While hiring in many industries is just beginning to sputter back to life, some technology firms are rapidly building their staffs, says David White, the owner of technology recruiting firm SC Palo Alto, which works mainly with small and midsized companies in Silicon Valley. The firm typically places about 100 candidates a year. Right now, he says, "it's common for us to have an engineer with the right skills talking to three or four companies at a time." Journal reporter Joe Light spoke with Mr. White about the tech recruiting landscape. Edited excerpts follow...
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Checking in at Foursquare's Hot Tubbin', Rooftop, Rock Star Moment
Jump in to this party for iPhones Foursquare users.

CFO Daily News Icon   Social media addicts update on the john
Use of social media trends include a variety of locations.
Rabid users of the social game threw 150 parties on 4-16 (four-squared). Fast Company reports from the New York City rooftop soiree, where Foursquare founders and 500 fans toasted the wildly popular app. Dennis Crowley, co-founder of Foursquare, the social network and nightlife "check-in" game that connects friends via GPS, is in his underwear. On the roof of a 20-story building. In the rain. He dutifully steps into a hot tub containing six people who appear to be in advanced stages of intoxication and poses for a picture. After the photographer is satisfied, Crowley climbs out, wraps himself in a towel, and announces...
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